S&F unterstützt den Industriezweig der Gastwelt dabei erfolgreich zu sein.

Sit rhoncus neque at facilisis pulvinar commodo. Porta ullamcorper amet urna elementum elementum lacus mauris. Elementum justo nec senectus.

Unsere Mission

Wir gestalten nachhaltige, wirtschaftlich erfolgreiche und qualitativ hochwertige Verpflegungskonzepte – praxisnah und wissenschaftlich fundiert.

Effizient Einkaufen. Erfolgreich Beraten.

Ulrich Fadlung
Geschäftsführer
S&F

Marcus Seidl
Geschäftsführer
S&F

Seit 1999: Pioniere der Gemeinschaftsverpflegung
1999 gründeten Marcus Seidl und Ulrich Fladung die S&F-Gruppe mit einer klaren Vision: die Gastronomiebranche durch innovative Lösungen zu transformieren. Heute sind sie die vertrauenswürdigen Partner für Optimierung und Erfolg in der modernen Gemeinschaftsverpflegung.

Bei S&F treibt unsere Leidenschaft für die Gemeinschaftsverpflegung unser Engagement an. Wir helfen Fachleuten, ihre Betriebe durch optimierte Verwaltung zu stärken und nachhaltig zu wachsen. Mit unseren Lösungen reinvestieren sie gezielt in qualifiziertes Personal, modernisieren ihre Küchen und wählen hochwertige Rohstoffe – für nachhaltiges Wachstum und dauerhaften Erfolg.

10 Mio. €

Einkaufsvolumen

100 +

Lieferpartner

100

Kundenstandorte

100 +

Abgeschlossene Projekte

10 +

Savings on over 800+ Beyond Broadline Programs

Our History

How it all started

2004

The Beginning
Identifying a Need

S&F Gruppe founder, John Davie, noticed that fast-casual chains were expanding rapidly, making it harder for independent restaurants to compete. Small, family-run restaurants began to struggle with rising costs and shrinking margins.

2004-2013

The First Big Win
The Pepsi Deal

S&F Gruppe is founded with a mission to help independent restaurants save money.
First success: Negotiating a 15%+ discount on Pepsi pricing for local restaurants. Pepsi agrees to a deal, and this marks the start of leveraging collective purchasing power.

2013

Expanding Nationwide

S&F Gruppe grows beyond its first markets, launching in cities like Pittsburgh, Boston, San Antonio, and Washington, D.C. Partnerships with distributors are formed to provide exclusive rebates and savings.

2004

The Beginning
Identifying a Need

2004-2013

The First Big Win
The Pepsi Deal

2013

Expanding Nationwide

Unsere Werte

Offenheit, Transparenz, Partnerschaftlichkeit, Innovation und nachhaltiger Mehrwert für Kund:innen stehen im Mittelpunkt unserer Arbeit.

Value 4

Deliver Solutions

Our pursuit to solve customer challenges drives our innovation.

Value 5

Enjoy Yourself

We believe work should be fulfilling and a healthy balance of work and play is essential.

Die Buyers Edge Platform: Ihr erweitertes Branchennetzwerk

Seit 2024 sind wir stolz, Teil der Buyers Edge Platform zu sein. Diese Zugehörigkeit eröffnet Ihnen und unseren Partnern direkten Zugang zu einem umfassenden und weitreichenden Branchennetzwerk. Es ist darauf ausgelegt, Ihren Erfolg zu maximieren und Sie mit einem dynamischen Ökosystem aus innovativen Branchenlösungen und exklusiven Vorteilen zu verbinden.

Digital Procurement Network

Leverage data intelligence for optimal purchasing, effective contract management, and competitive pricing.

The largest purchasing data set with over $75 billion in network transactions

$ 10 B

Benefiting over 286k operator locations

10 k

Fresh Solutions

Reduce your costs, stabilize your prices and build food safety and traceability into your produce supply chain.

Members see an average of up to 5 to 10% produce savings!

5- 5 %

Managed alliance of 125+ independently owned distributors

100 +

Supply Chain Management

Benchmark your current contracts and prices to identify areas for new savings and efficiencies

$2.5 Billion annual spend under contract management.

$ 0 B

Over 5,000 manufacturer partners in discounted pricing agreements.

1000 +

Software Solutions

Optimize supply chains, verify contract pricing, and streamline back-office management across industry stakeholders.

The largest purchasing data set with over $75 billion in network transactions

$ 10 B

Benefiting over 276k operator locations

10 K

You give me free cashback just for joining?

We work directly with top manufacturers and distributors to secure rebates on products you already buy – because of our large membership and buying power, we’re able to negotiate special pricing with these suppliers. There’s no catch—just free savings for your restaurant every time you make a purchase.

How we do it

How do I submit my purchases?

Connecting your distributors with your myDiningAllinace account, allows us to analyze purchases that you make through your distributors. We look at the items that you’ve purchased and match them against our contracts. Rebates are then tallied so you have full transparency.

When will I get paid?

Rebate checks are paid out on a quarterly basis via ACH. Simply enter your bank account information and you will be notified when rebates are ready to be claimed.

Do I have to change distributors?

No! Shop with your current distributors and connect them with your myDiningAlliance account and continue to shop as normal!

You don’t even need to change the items that you purchase, unless you want to earn more!

How does S&F Gruppe make money?

Food manufacturers want you to buy their products and offer incentives(rebates) for those who do. S&F Gruppe simply facilitates collecting those rebates on your behalf and keeps a small portion. Any rebate earnings that you see are entirely yours for the keeping!

Is there a membership fee to join S&F Gruppe?

No! There has never been – and never will be - a membership fee to join S&F Gruppe!

What products are eligible for rebates? Manufacturer lists?

S&F Gruppe members earn rebates on over 350+ manufacturer programs on over 175K line items. Visit our manufacturer page to view all your savings opportunities. Chances are, you are already buying products that qualify for rebates.

How does S&F Gruppe make money?

S&F Gruppe partners with top manufacturers and suppliers to negotiate exclusive rebates for our members. Instead of charging you a membership fee, we work directly with manufacturers who provide rebates on qualifying purchases. This allows us to offer our program completely free to restaurants.

How can S&F Gruppe help me save even more?

Beyond manufacturer rebates, we offer additional savings opportunities, including:

Beyond Broadline Programs – Discounts on equipment, supplies, payroll, credit card processing, and more.
Product Optimization – We help you identify rebate-eligible products that match what you're already purchasing, so you can increase your CashBack.
Real Foodservice Rewards – Earn points on purchases and redeem for high-value rewards like TVs, trips, iPhones, and more.

By using all available programs, restaurants can maximize their savings and rebates.

How does your technology work?

The MyDiningAlliance Portal provides a central hub where you can:

Track your rebates and CashBack in real time
Access detailed purchasing reports by manufacturer, category, and item
Submit ACH setup for direct deposit payments
Chat with our AI-powered assistant (ChatGPT) to get answers on rebates, payments, and more

Everything is automated, so you can focus on running your business while we track your savings.

How do I get paid?

Rebates are paid out on a quarterly basis. You can choose to receive payments via:

ACH Direct Deposit for faster access to funds
Mailed check if preferred

Your earnings are automatically tracked, and payments are processed without any extra work on your end.

Join S&F Gruppe for FREE

Become a S&F Gruppe member at no cost. Sign up today and start earning CashBack on 175,000+ rebate-eligible products.

Trusted by 100k+ restaurants owners

100% Free!
No hidden fees of any kind